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Five fast facts: why digital marketing needs to work for your business

by rlababin on September 25, 2014 , No comments

Small business owners are time-poor.

digital marketingYou’re so busy working in your business – liaising with customers, solving problems, issuing invoices and chasing payments, organising staff, ordering stock – the to-do list is never ending. So it’s no surprise that building, developing and updating your digital business infrastructure keeps sliding to the bottom of that never ending list.

But times are changing. A powerful digital presence is now vital for every business, not matter how large or small. Why? Here’s five fast facts to convince you to move website, e-commerce and digital marketing strategy up your to-do list.

 

1

Digital Families:
The average Australian household owns 8 internet connected devices (Telsyte technology report).

 

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Look Up:
79 per cent of mobile phone internet users used their device to research a product or business in 2013 and nearly 61% didn’t return to a website that wasn’t mobile responsive (Australian Media and communications Authority report).

 

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Shopping Cart:
E-Commerce revenue has increased 193% in the last 5 years. (Australian Media and communications Authority report)

 

4 pittwater digitalOnline Opinions:
71% of Australian internet users have read other consumers’ opinions and discussions about brands online and 59% watch online videos to help inform their purchase choices (Nielsen Australian Online Consumer Report 2011‐2012).

 

5 pittwaterdigitalMobile Rules:
In 2014, the penetration of smartphones will exceed computers, with tablets closely behind (Telsyte Australian Digital Consumer Study).

 

Australia is online.

Digital marketing is now more powerful than word of mouth, print advertising or out dated communications. Fearing Facebook? Head aching? Panic rising?

We can help you prioritise your digital goals and enhance your online presence. So what are you waiting for – add Call Pittwater Digital to that to-do list!

By Rachael Babin, Digital Consultant at Pittwater Digital, specialising in web design, social media marketing and html email campaigns. 

rlababinFive fast facts: why digital marketing needs to work for your business